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ARTICLE · 07 MARCH 2025

Settle Down, Settle Down: High Court Issues First Recorded Compulsory Mediation Order

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In the landmark case of DKH Retail Limited and others v City Football Group Limited [2024] EWHC 3231 (Ch), the High Court has issued a compulsory mediation order; the first recorded decision of its kind.

United KingdomLitigation, Mediation & Arbitration

In the landmark case of DKH Retail Limited and others v City Football Group Limited [2024] EWHC 3231 (Ch), the High Court has issued a compulsory mediation order; the first recorded decision of its kind.

Background

The case involved a trademark dispute between the owners of the Superdry clothing brand and City Football Group, which manages Manchester City Football Club's commercial operations.

The core issue was whether promotional branding used on the players' kit would be identified by the public as being that of the Superdry brand or, instead, that of the Defendant's sponsor, Asahi Super "Dry" 0.0% lager, due to the words appearing on the kit including both "Super" and "Dry".

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