Gambling Commission To Impose Tougher Rules To Protect Consumers

New requirements are to be imposed on gambling companies as of 31 October 2018, courtesy of the Gambling Commission. The crackdown is intended to protect consumers by taking tougher action on breaches of advertising rules and consumer protection laws.

The Gambling Commissions new requirements take the form of amendments to its Licence conditions and codes of practice (LCCPs) through new 'social responsibility codes' which relate to marketing and advertising, unfair terms and the handling of customer complaints.

Marketing & Advertising

The LCCPs will include a requirement that all licencees comply with the advertising codes of practice issued by the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The Gambling Commission makes clear that the Advertising Standards Authority will remain the responsible lead regulator for enforcing breaches of the codes, but it will work closely with the ASA to ensure compliance.