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ARTICLE · 10 APRIL 2025

The Great Rhode Beauty Pop-Up Scam

ENS
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While we are not experts on beauty products, this counterfeit pop-up saga is a fascinating case involving trade marks, counterfeit goods, and parallel imports – all under the lens of intellectual property law.

South AfricaIntellectual Property
Bernard Dippenaar
Bernard Dippenaar
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While we are not experts on beauty products, this counterfeit pop-up saga is a fascinating case involving trade marks, counterfeit goods, and parallel imports – all under the lens of intellectual property law.

Some background

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*Image credit: Photography by Stevie Dance

Earlier this month, a luxury pop-up store appeared at Mall of Africa, purportedly selling Hailey Bieber's Rhode Beauty products. The excitement was palpable as influencers shared their purchases and unboxing online. However, things quickly took a turn when consumers began noticing discrepancies between the products sold and genuine Rhode merchandise, leading to growing suspicions about the store's authenticity.

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