It is said that the like-minded people think alike and hence we
see different people from various backgrounds coming together to
build business, industry, relationships, empires, companies and so
on. These people faced problems and decided to find solutions which
led them to each other and the inventions.
Therefore, it becomes extremely important to conduct a search
before finding a solution to a problem as it is highly likely that
somewhere someone (alone or together) may have faced a similar
problem and found a similar/same solution. In other words, there is
no point re-inventing the wheel.
Sometimes, we make something different and in the excitement of
becoming the first introducer, we launch the product/service. In
cases like this, search becomes an essential activity as there may
be a chance of infringing the rights of an IP holder which may cost
more than the profits.