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ARTICLE · 10 JULY 2024

PIL Filed By A Journalist To Curb Deepfake Menace

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The proliferation of deepfakes has become an escalating concern across the world.

IndiaTechnology
Anuradha Gandhi
Anuradha Gandhi
Isha Sharma
Isha Sharma
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Introduction

The proliferation of deepfakes has become an escalating concern across the world. According to a recent survey by McAfee, over 75% of Indians have encountered some form of deepfake content in the past 12 months, with a staggering 38% falling victim to deepfake scams.1

It is now believed that with the recent Lok Sabha elections and sporting events like the Indian Premier League (IPL), the actual number of people exposed to deepfakes could be much higher given that many Indians are not able to decipher what is real versus fake due to the sophistication of artificial intelligence (AI) technologies.

The research was conducted in early 2024 to find out the impact of AI and the rise of deepfakes in consumers' daily lives. During this survey, the team found that nearly 1 in 4 Indians (22 per cent) said they recently came across videos that they later discovered to be fake

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