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ARTICLE · 16 JUNE 2026

India Tightens Oversight On AI-Generated Content Under IT Rules

S.S. Rana & Co.
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The Ministry of Electronics and Information Technology (MeitY) has released proposed amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (hereinafter referred to as the "Draft Amendment"), with an addition to the clear labeling of synthetically generated content in the Draft Amendments already placed in public domain via notice dated April 21, 2026

IndiaTechnology
Anuradha Gandhi
Anuradha Gandhi
Rachita Thakur
Rachita Thakur
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Introduction

The Ministry of Electronics and Information Technology (MeitY) has released proposed amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (hereinafter referred to as the "Draft Amendment"), with an addition to the clear labeling of synthetically generated content in the Draft Amendments already placed in public domain via notice dated April 21, 2026.1 Originally set for April 29, 2026, the deadline to submit comments was pushed to May 7, 2026, giving stakeholders additional time to review and respond, reflecting the government's recognition of the complexity and importance of the proposed changes, particularly those addressing the challenges posed by synthetic and AI-generated content.

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