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ARTICLE · 06 MAY 2022

FinTales Interview Series: Save-now-buy-later And Tapping An Unserved Market

Ikigai Law
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As part of the FinTales Interview Series, we speak to a fintech entrepreneur or executive every month.

IndiaTechnology
Ikigai Law
Ikigai Law
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As part of the FinTales Interview Series, we speak to a fintech entrepreneur or executive every month. For the March 2022 edition of FinTales, we spoke to Vardhan Koshal, the Co-Founder of Tortoise, a savings product for high-value purchases.

We recently spoke to Vardhan Koshal, Co-Founder of Tortoise. Tortoise helps users save for aspirational purchases (like an iPad) and earn rewards. In an industry awash with credit products, Tortoise stands out. We spoke to Vardhan about his product idea and how he plans to tap the unserved market of savers. You can watch the full interview here. And read on for highlights from our conversation.

Origin of the idea

Pre-paid savings plans are common in the jewellery industry. These plans let you pre-pay for jewellery in multiple instalments. As a reward for the pre-payment, the jeweller waives a few instalments. It was this business model which inspired Vardhan to create Tortoise. He explains that not so long ago, jewellery

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