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ARTICLE · 14 NOVEMBER 2024

Deepfake: "Un-Regulated Technology, Its Menace And Remedies"

Singhania & Co
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With the advent of technology, Artificial Intelligence ("AI") coupled with advanced tools, such as, Machine Learning ("ML") and Generative AI have played a vital role in the development...

IndiaTechnology
Rajiv Sharma
Rajiv Sharma
Ninad Mittal
Ninad Mittal
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INTRODUCTION

With the advent of technology, Artificial Intelligence ("AI") coupled with advanced tools, such as, Machine Learning ("ML") and Generative AI have played a vital role in the development of the menace known as 'Deepfake'. Deepfake technology allows users to use the image / likeness, audio recordings, videos of a person to then create a synthetic or doctored image / audio clip / video clip from that material.

Video content, which is created with the use of deepfake technology, often appears realistic, and can go unnoticed as being a deepfake. Advanced tools are required to detect and flag deepfakes, unintentionally creating a vicious cycle where both detection technology and deepfake technology are constantly one-upping each other in the manner of advancement.

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