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ARTICLE · 15 AUGUST 2025

Copyrighting Individuals Faces And Voices: Demark's Response To AI And Deepfake Risks

In 2024, roughly 26% of people came by a deep-fake scam online, with 9% falling victim to them. Furthermore, it is observed that "Face swaps" are among the most common deepfake categories, with a 704% increase from the first to the latter half of 2023.

IndiaTechnology

What Are Deepfakes And Why Are They A Privacy Threat?

Deepfakes are creating havoc across the globe, spreading fake news and pornography, being used to steal identities, exploiting celebrities, scamming ordinary people and even influencing elections. Yet a recent worldwide survey found 71% of people have no idea what deepfakes are, and as far as these people are concerned, they believe in everything they see, unable to differentiate between what is real and what is fake. In 2024, roughly 26% of people came by a deep-fake scam online, with 9% falling victim to them. Furthermore, it is observed that "Face swaps" are among the most common deepfake categories, with a 704% increase from the first to the latter half of 2023.

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