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ARTICLE · 28 FEBRUARY 2022

ASCI Releases Crypto And NFT Advertising Guidelines-Effective 1 April ‘22 Onward

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On 23 February 2022, the ASCI released its ‘Guidelines for advertising of Virtual Digital Assets and linked services' to ensure that advertisements pertaining to ‘crypto products' or Non-Fungible Tokens are not misleading and ...

IndiaTechnology

On 23 February 2022, the Advertising Standards Council of India (ASCI) released its 'Guidelines for advertising of Virtual Digital Assets and linked services' (Guidelines) to ensure that advertisements pertaining to 'crypto products' or Non-Fungible Tokens (NFTs) are not misleading and that consumers who deal in Virtual Digital Assets (VDA) are fully aware of the risks involved. The Guidelines would be applicable to all advertisements released or published on or after 1 April 2022. As regards all earlier advertisements which are already in circulation, the Guidelines state that the same must not appear in public domain unless they comply with the Guidelines, post 15 April 2022.

Background and Overview of Guidelines

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