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ARTICLE · 31 DECEMBER 2025

2025 IT Rules Amendment: Regulating Synthetically Generated Information In India's AI And Privacy Landscape

S.S. Rana & Co.
S.S. Rana & Co.
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The Ministry of Electronic and Information Technology (MeitY) has proposed amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021[1] (IT Rules) marking a significant new phase in the regulation of online content.

IndiaTechnology
Vikrant Rana
Vikrant Rana
Anuradha Gandhi
Anuradha Gandhi
Abhishekta Sharma
Abhishekta Sharma
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Introduction:

The Ministry of Electronic and Information Technology (MeitY) has proposed amendment to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 20211(IT Rules) marking a significant new phase in the regulation of online content. The 2025 Amendment focuses on mandatory disclosure and labelling of Artificial Intelligence (AI) generated synthetic content or modified content by all social media user who post such material and that at least 10% of the visual display area, or the initial 10% of an audio clip's duration, will have to be devoted to such disclaimers. This initiative seeks to enhance transparency, accountability and user awareness in the rapidly evolving digital ecosystem.

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