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ARTICLE · 14 APRIL 2026

Transient Content, Irreparable Loss: Call For Better Integration Between IP And Cyber Law

Khurana & Khurana, Advocates and IP Attorneys
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In contrast, France has adopted stronger enforcement and integration for sports piracy. Under French law, a dedicated regulatory authority called the Autorité de régulation de la communication audiovisuelle et numérique (ARCOM) coordinates with Internet Service Providers (ISPs) and monitors compliance with the French Intellectual Property Code and the anti-piracy reforms (ARCOM: French regulator’s ongoing campaigns against piracy, both technical and informational, 2026).

IndiaMedia, Telecoms, IT, Entertainment

As the World Intellectual Property Organization (WIPO) marks ‘IP and Sports: Ready, Set, Innovate!’ as this year’s theme for the World IP Day (World Intellectual Property Day: April 26, 2026, 2026), the important question arises whether the current digital protection frameworks in India are sufficient to protect the time-sensitive commercial value of transient events like sports broadcasting?  Broadcasting of sports events presents an interesting intersection of Intellectual Property(IP) law and Cyber law. IP laws are critical in sports broadcasting as major business deals in sports events are based on the exclusive use of IP assets such as live game footage, trademarks, and logos (Bansal, 2024).  Although the sports event itself is not directly protected under copyright law, its broadcasting is.

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