Introduction
Social media platforms such as Instagram, Facebook and Twitter
are not just a mode of entertainment today but they have evolved
into an arena for trade and commerce activities as well. They have
also upheld the basic criteria of transmission of information and
have also accommodated a space for people to freely express their
views as well as opinions.
Further, over the top ("OTT")
platforms in today's age and especially during this COVID-19
pandemic have become increasingly popular with the masses and a
paradise for content creators. OTT's are the streaming services
which stream audio and visual content on their platform through the
internet. While such platforms were earlier streaming content which
was already released, in recent times they have begun the
production of their own content, which includes feature films,
documentaries, web series, etc. In India, Amazon Prime Video,
Disney+ Hotstar and Netflix dominate the OTT market, followed by
other
