The Consumer Protection Act, 2019
(“Act”) received the assent of the
President of India and was published in the official gazette on
August 9, 2019. The Act came into force on July 20, 2020. It
supersedes the three decade old Consumer Protection Act, 1986. In
furtherance to the provisions of the Act1, the Ministry
of Consumer Affairs, Food and Public Distribution, on July 23,
2020, notified the Consumer Protection (E-Commerce) Rules, 2020
(“Rules”) to prevent unfair trade
practices in e-commerce and facilitate consumer welfare.
The below paragraphs set out an analysis of the Rules
summarizing its applicability as well as certain duties and
liabilities prescribed in the Rules.
Applicability of the Rules