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ARTICLE · 03 SEPTEMBER 2020

TikTok: Now To The Copyright And Political Issues

We first wrote about a while back. For the benefit of any adults reading this article, TikTok is a social network for amateur music videos, a global phenomenon that started in China as recently as...

GlobalIntellectual Property

We first wrote about a while back. For the benefit of any adults reading this article, TikTok is a social network for amateur music videos, a global phenomenon that started in China as recently as 2016. What happens is that youngsters use 13-second music clips that they can upload to TikTok and add their own little twists, which may take the form of a funky dance or lip-synch. Lots of other youngsters then watch these videos. It's still too early to tell whether anyone involved in this process goes on to get a life!

Some TikTok videos become massive and there are a number of performers who have become global stars with huge followings and even brand endorsements. In our previous article, we focused on the issue of whether the creators of these videos were doing enough to protect their trade mark rights.

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