Key Points Of Chinese Graphic Trademarks Searches

In recent years, the number of trademark registration applications in China has been increasing year by year. With the rapid increase in the number of trademark registration applications in China, the difficulty of trademark searches, especially the search of graphic trademarks, continues to increase. For a complex graphic trademark, it may need to compare thousands or even tens of thousands of trademarks in the search. The huge registration and application volume of trademarks make the search of trademarks (especially graphic trademarks) more and more important and challenging. This article attempts to introduce some of the key points of graphic trademark search in China.

First, determine whether the trademark graphic part needs to be searched. In view of the fact that many application trademarks are consisting of several characters and graphic parts, we need to judge whether the graphic part of the trademark needs to be searched. The criterion here is whether