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ARTICLE · 21 JULY 2012

How Luxury Brands Can Cooperate with Agents to Protect Their Rights

The most common reason for a brand and agent break up is an inherent defect in the brand owner-agent cooperative model.

ChinaCorporate/Commercial Law
Sam Li King
Sam Li King

The Hemline Index, presented by American economist George Taylor in 1926, suggests that the hemlines on women's skirts and dresses rise and fall with the rise and fall of the economy. Under this theory, the popularity of short hemlines coincides with a booming economy, but in bad times, long skirts and dresses show the modesty that bad economic times seem to require. However, assorted 2009 fashion weeks did not really reflect staying power of this economic theory. Only a few top luxury brands had ankle-length skirts in their fashion lines. This lack of modesty in the face of the recent recession probably has more to do with the fact that the clothes were designed one season before the weight of the recession had come to bear. Yet, even with fashion not reflecting the angst of the economy, people are seriously concerned about how the world will face this economic downturn.1

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