More Clarification From The CRTC? But Still Lots Of Questions

Originally published 21 December 2012

Last week, I attended a meeting hosted by the Information Technology Association of Canada (ITAC) where representatives from the CRTC spoke about the enforcement of Canada's upcoming anti-spam law (also known as CASL). In earlier posts which was about  Anti-Spam and Email Marketing, I talked about the guidelines that the CRTC recently released on how to comply with CASL. The meeting focused on those guidelines and had the following take-aways:

• Generally speaking, the guidelines are meant to indicate best practices and are not prescriptive. There may be other ways to comply, other than the examples given in the Guidelines
• When a "commercial electronic message" (the technical term for spam in CASL, or CEM for short) is sent by a parent company on behalf of more than one affiliate, the CEM needs to identify (and consent must be given to) each of the affiliates