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ARTICLE · 03 JUNE 2016

Can Privacy Survive The Internet Of Things?

Aird & Berlis LLP
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Consumers are primarily concerned with consent, use and transparency surrounding the data that is being collected by IoT devices.

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Aird & Berlis LLP
Aird & Berlis LLP
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In Part One of our series on the Internet of Things ("IoT"), we introduced the business of connected devices and its potential to get big, fast. Companies are quietly amassing customers' personal data to optimize business decision-making, but recent reports highlight consumer uneasiness with the world of connected devices.

In 2015, Accenture surveyed more than 28,000 consumers in 28 countries of which 47% reported that they did not plan to buy an IoT device because of concern over privacy and security issues. A 2015 report from the U.S. Federal Trade Commission documented security and privacy IoT device shortfalls, and called on manufacturers to take a more active approach to integrating informed consent and security measures in their products.

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