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ARTICLE · 18 OCTOBER 2016

Bad Vibrations: Sex Toy Class Action Comes To Canada

No consent was ever obtained from any customers before intercepting, monitoring, collecting and transmitting their usage information or any other data.

CanadaPrivacy

While those of us who follow the growth of the Internet of Things have become somewhat inured to the privacy and security concerns associated with smart meters, networked entertainment systems, refrigerators and autonomous cars, a recent U.S. class action has presented something entirely new to stress about: "smart" sex toys.

On Sept. 2, Illinois counsel for the plaintiff identified as "N.P." brought a fascinating class action complaint and demand for a jury trial against Standard Innovation (U.S.) Corp., a Canadian company, for allegedly selling products that surreptitiously collected and transmitted highly sensitive personal information about the customers using them. Standard sells a high-end vibrator called the We-Vibe that permits users to download the "We-Connect" application from the Apple App store or the Google Play store and connect their smartphone via Bluetooth to the We-Vibe, allowing them — and their partners —remote control over the vibrator's

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