A number of misconceptions surrounding trade-mark protection
have made their way through business circles. These myths persist
in spite of the dangers they pose to business owners, at times
creating situations that can compromise their financial future and
that of promising products or services. A corporation deprived of
the right to use its star trade-mark will have to invest
considerable amounts to rebuild its reputation.
We will review eight of the most tenacious of these myths and
explain the risks to which they expose your corporation.
Myth #1: "I created a corporation; its name belongs to
me"
This is not necessarily true. When a corporation is created, it
is given a name for identification purposes, but it is important to
understand the limits of the rights thus granted.
