Share on LinkedInShare on LinkedIn

ARTICLE · 22 SEPTEMBER 2026

Québec's Bill 96 And Trademarks: Still In Force, And Being Enforced!

The regulations affecting trademarks weren't fully in effect until 2025. More than a year later, the number of complaints against businesses has never been higher.

CanadaIntellectual Property

The regulations affecting trademarks weren't fully in effect until 2025. More than a year later, the number of complaints against businesses has never been higher. 

Canadian provinces continue to signal that they're willing to work together and build more interprovincial business. Look no further than the Canadian Free Trade Agreement and recent developments under it, including the agreement nine premiers signed in July 2026 to allow direct-to-consumer sales of alcoholic beverages. Provinces are working together from coast to coast, from B.C. to P.E.I. 

Québec is part of that conversation as well. It signed the 2025 memorandum of understanding that led to the alcohol agreement and has said it intends to sign the agreement itself once the necessary provincial laws are amended.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from