Rowena Samarasinhe > Level Law > London, England > Lawyer Profile
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Rowena Samarasinhe
Work Department
Sport | Media
Position
Rowena is a commercial lawyer with over ten years of dedicated experience in the international sports industry having worked within a variety of sports, primarily Olympic sports and football.
She specialises in the negotiation and implementation of international sponsorship and broadcast agreements and has worked with some of the largest global sports properties, concluding ground-breaking deals for sports bodies in addition to major endorsement deals with some of the most prolific athletes in the world.
While practising as an in-house lawyer, Rowena gained a significant experience in rights protection, event operations, rights acquisitions and sales, and tender processes and bid evaluation. She has also worked closely with a number of international federations in the development of event documentation and governing regulations.
Rowena also recently completed an MBA in International Sports Management and serves as a non-executive director for CIMSPA, the professional development body for the UK’s sport and physical activity sector.
Shortly before joining Level, Rowena was included in The 2018 Legal 500 “General Counsel Powerlist” recognising the most influential and innovative in-house lawyers around the world.
Lawyer Rankings
London > TMT (technology, media and telecoms) > Sport
(Next Generation Partners)A diverse range of clients turn to Level Law for its ‘professional and knowledgeable’ approach across a host of sports law mandates. Morris Bentata
is a key contact for sports media rights holders across football, basketball and horseracing, advising on production, commercial agreements, and digital licenses for major sporting competitions. Daniel Lowen and Liz Coley work with a number footballers, agents and agencies on contract renewals, transfers and contentious issues – including breaches of contracts and FA intermediary regulations. Beyond football, Lowen works with elite athletes across a number of sports who require advice on media rights, sponsorships and contractual issues, while Coley is noted for her experience in all manner of employment disputes. Tim Lowles focuses on litigation concerning media rights agencies and competition rights holders as well as disputes between governing bodies and its sponsors, most recently in the NFT space. Rowena Samarasinhe remains a key name to note, particularly for Olympic sports, while Victoria Evans‘ expertise covers the contracting of professional golfers and tournament arrangements. The team has deepened its bench strength with the autumn 2022 arrivals of Jodie Seddon and John Reid from gunnercooke LLP and Russells Solicitors, respectively. Seddon, in particular, is noted for her work on anti-doping and safeguarding matters in basketball, hockey and equestrian sports. Fraser Reid, Dan Harrington and Alastair Campbell are further key members of the team.
Lawyer Rankings
- Next Generation Partners London > TMT (technology, media and telecoms) > Sport
- Sport London > TMT (technology, media and telecoms)