Fraser Reid > Level Law > London, England > Lawyer Profile
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Fraser Reid
Work Department
Sport | Media & Entertainment
Position
Fraser is a commercial lawyer who specialises in advising athletes and talent, their agents, representatives and management companies. His client list includes a host of household names from numerous sports, six of whom appeared in ESPN’s top 100 World Fame Athlete Rankings List for 2017.
Fraser primarily advises on contractual matters and athletes’ commercial activities and has advised on some of the most significant sports endorsement deals and player transfers of recent times. He works with sports agents in over 20 countries. He also advises DJs, models, presenters and writers, together with investors and entrepreneurs in the sports and entertainment industries.
Fraser has substantial experience in other areas of sports and entertainment marketing, particularly sponsorship, commercial rights management and event management, advising brands, agencies and rights holders in this regard.
He is recommended as a leader in his field in various legal directories.
Lawyer Rankings
London > TMT (technology, media and telecoms) > Sport
A diverse range of clients turn to Level Law for its ‘professional and knowledgeable’ approach across a host of sports law mandates. Morris Bentata
is a key contact for sports media rights holders across football, basketball and horseracing, advising on production, commercial agreements, and digital licenses for major sporting competitions. Daniel Lowen and Liz Coley work with a number footballers, agents and agencies on contract renewals, transfers and contentious issues – including breaches of contracts and FA intermediary regulations. Beyond football, Lowen works with elite athletes across a number of sports who require advice on media rights, sponsorships and contractual issues, while Coley is noted for her experience in all manner of employment disputes. Tim Lowles focuses on litigation concerning media rights agencies and competition rights holders as well as disputes between governing bodies and its sponsors, most recently in the NFT space. Rowena Samarasinhe remains a key name to note, particularly for Olympic sports, while Victoria Evans‘ expertise covers the contracting of professional golfers and tournament arrangements. The team has deepened its bench strength with the autumn 2022 arrivals of Jodie Seddon and John Reid from gunnercooke LLP and Russells Solicitors, respectively. Seddon, in particular, is noted for her work on anti-doping and safeguarding matters in basketball, hockey and equestrian sports. Fraser Reid, Dan Harrington and Alastair Campbell are further key members of the team.