EEA and competition in Iceland

Landslog – Law Offices

At Landslog – Law Offices, the team handles merger control applications and complex litigation in private courts and against the competition authorities. Jóna Björk Helgadóttir is advising Alvogen Iceland on the acquisition of certain generic pharmaceutical products, which are marketed on the local market by Teva Pharmaceuticals Europe, and is handling Fjarskipti (Vodafone Iceland)'s merger with broadcasting company 365, which received conditional clearance from the Icelandic Competition Authority. Key figures also include Jóhannes Karl Sveinsson and Áslaug Árnadóttir.

Lex Law Offices

Practice head and 'accomplished litigatorHulda Árnadóttir  leads the team at Lex Law Offices, which stands out for its ‘excellent knowledge’ and ‘quick responses’. Newly promoted partner Vidir Smári Petersen , together with Árnadóttir, is representing MS Iceland Dairies in a high-profile case concerning abuse of market dominance before the Icelandic Competition Authority. Other notable clients include Reykjavík Fibre Network, the Municipality of Akranes and facilities management company Reginn. Senior associates Gudrun Lilja Sigurdardottir and María Kristjánsdóttir are also well regarded. The team has also undergone some changes, with Ásgerður Ragnarsdóttir departing to accept a position as a judge at the District Court of Reykjavík. Eyvindur Sólnes joined from his own firm.


The competition team at LOGOS is jointly headed by the ‘very experienced and knowledgeableHelga Melkorka Óttarsdóttir and the ‘reliableGunnar Sturluson. Assisted by senior associate Halldór Brynjar Halldórsson, Óttarsdóttir is representing Norvik and Byko in an appeal challenging a significant fine for an alleged cartel. Other work includes acting for Síminn in an ongoing case before the Reykjavík District Court, which concerns claims for damages submitted by Fjarskipti for an alleged breach of competition law and involves unprecedented counterclaims.

ADVEL Attorneys at Law

ADVEL Attorneys at Law’s competition practice is headed by Dóra Sif Tynes, who represented Vodafone in a private case seeking damages, which was also tried before the Court of Justice of the European Free Trade Association State. Kristinn Hallgrímsson led the team in defending Kaupfélag Skagfirðinga in proceedings concerning the alleged abuse of a dominant market position in the dairy industry. Other clients include Advania and Arion Bank.


Led by Stefán A. Svensson and Andri Árnason, Juris assists Síminn with its objection to the legality of a competition law exemption permitting cooperation between certain other telecoms operators. The practice acts for other notable clients including Iceland Post, Borgun and high-profile Icelandic businessman Birgir Þór Bieltvedt. Associate Hólmfríður Björk Sigurðardóttir joined from the Icelandic Competition Authority.