The experienced 11-strong practice at Barros & Errázuriz has an enviable track record in class actions and mediation processes involving the Chilean Consumer Law Authority (SERNAC). Notably, the group houses specialists in a wide array of industries, including water distribution, mobile services, satellite TV, education, real estate, and healthcare. The principal figures are civil and commercial litigation and arbitration expert Javier San Martín, whose practice takes in consumer law-related work as well as class action and individual lawsuits; Luis Eduardo Toro, a competition and antitrust practitioner (and litigator), who is experienced in telecoms, energy and pharmaceutical sector-related matters; administrative law specialist David Cademartori; and civil and commercial litigator José Luis Corvalán, who is also active in consumer law matters. The senior associate to note, litigation and arbitration practitioner Isidora Fernández shows ‘very good judgement' and is experienced in class actions, consumer law, and injunctions before Chile’s courts of appeal.

Carey‘s advertising and consumer law department has a strong market reputation for consumer protection litigation and administrative matters, including voluntary collective procedures before SERNAC. The department also comprises experts in e-commerce, consumer compliance models, recalls, product imports, safety and warranty policies, and advertising and marketing campaigns. With ‘advice that is always at the highest level‘, the team is additionally sought out for its expertise in class action litigation, along with defence-side matters involving product liability, misleading advertising and consumer safety. Among the firm’s numerous experienced advisers, Guillermo Carey‘s recent caseload includes assisting Algramo with updating its consumer-facing commercial contracts and policies; and Aldo Molinari (‘provides invaluable advice‘) who is a specialist in civil and commercial disputes, along with administrative and environmental regulatory litigation. Notable growth for the group saw the promotion of the ‘brilliant‘ Mónica Pérez (whose broad litigation practice covers consumer protection law), to partner in December 2022. At associate level, Eduardo Reveco (a March 2022 re-hire from PAGBAM Schwencke Chile) and Kureusa Hara both advise on consumer and advertising-related matters.

FerradaNehme's broad consumer and advertising practice routinely litigates individual lawsuits, as well as high-stakes class actions. With ‘an amazing ability to find creative solutions', the team also represents clients before SERNAC, in response to communications, mediations and voluntary collective procedures. Clients further look to the group to design and update consumer-related prevention and compliance models. Also of note, the firm fields a robust advertising practice. Team leader Stella Muñoz, who ‘stands out for her deep knowledge', is a highly-rated consumer law specialist who has substantial experience in consumer litigation (particularly complex class actions), as well as regulatory issues. Providing further partner-level support is complex litigation expert Nicolás Ubilla. In the associate ranks, the consumer law experience of recently-promoted senior Aníbal Korn includes class action proceedings; while Mario Garfias, whose experience includes representing clients before SERNAC, is a May 2022 recruit from Gana y Galvez Abogados. Former associate Arturo Arriagada left the firm in February 2022.

The 11-strong consumer and advertising law department at Cariola Díez Pérez-Cotapos advises companies such as Ripley, Mercado Libre, Levi’s, H&M and Forever 21 on an ongoing basis regarding consumer law. The team also regularly acts for large Chilean advertisers such as Coca-Cola and Soprole. The group is highly active in class action litigation, in addition to assisting with web sale-related terms and conditions, collective mediation procedures with the Chilean National Consumer Service, and product information, labelling and pricing regulations. The practice of technology, privacy and media team head Rodrigo Lavados covers advertising and consumer protection work, while litigation and arbitration specialist José Ignacio Azar was elevated to director in January 2023. Senior associate Gabriel Pensa advises on advertising ethics and consumer protection matters.

Albagli Zaliasnik is the sole Chilean-member firm of the Global Advertising Lawyers Alliance, which provides access to law firms in over 65 countries, and the practice represents several large companies -such as Snap Inc- with regard to their advertising law needs. IP leader Eugenio Gormáz heads up the consumer and 'ad-law' team, while senior partner Ariela Agosin leads the disputes group. At senior associate level, Dafne Guerra handles day-to-day consumer law work; and Juan Pablo Zamora and Antonia Nudman both assist with advertising law matters. At the more junior end, Gonzalo Bravo rounds out the practice group.

Guerrero Olivos' consumer law team assists with the design of compliance, commercialisation and product-warranty strategies, complaint response protocols, and advertising and promotion breaks. Other notable areas include consumer rights-related litigation, product labelling, collective mediation procedures before SERNAC, and e-commerce and advertising. The lead consumer law department partner, Benjamín Ferrada specialises in consumer protection law compliance and consumer rights disputes. At senior associate level, Sebastián Marambio advises on mass consumption of goods and services matters, while Juan José García assists with consumer law work. The slightly more junior Rosario Díaz is an active litigator.

With longstanding experience in managing consumer and advertising law cases, Urenda, Rencoret, Orrego y Dörr's five-member group acts for mass consumer and retail companies in claims brought by consumers (both individually and jointly). Its track record includes successfully acting in judicial proceedings, class actions and administrative stages before SERNAC. The team is co-led by Juan Carlos Dörr Bulnes, whose workload regularly takes in consumer law cases; and dispute resolution specialist Juan Pablo Morales , who was raised to the partnership in January 2023. Associate María Francisca Saieh Fernández works alongside Bulnes and Morales on consumer and advertising law matters.