Closely aligned with the firm’s IP and regulatory practice’s, Albagli Zaliasnik’s eight-member consumer and advertising law practice encompasses recently-enacted legislation on data protection, privacy and cybersecurity; and as the only Chilean member firm of the Global Advertising Lawyers Alliance, the firm has extensive advertising law knowledge. Other key areas are general advice on consumer law and regulations; legal strategies to promote e-commerce; consumer law compliance programmes; and negotiations with SERNAC in relation to voluntary collective procedures. IP, technology and data team leader Eugenio Gormáz acts for retail, pharmaceutical, telecoms and transportation sector clients; while Antonio Rubilar, whose ‘leadership in this area is undeniable’, heads the firm’s public law and regulated markets offering. At senior associate level, Antonia Nudman focuses on intellectual and industrial property, as well as data protection; and Gonzalo Bravo’s practice covers consumer law.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Clients appreciate their skill in handling complex consumer rights cases before regulators and courts, highlighting the proactive attitude of the AZ team.’
  • ‘Antonio Rubilar's leadership in this area is undeniable, skillfully managing clients’ relationships with regulators and the courts.’

Key clients

  • Empresas La Polar (currently ABC)
  • Azul Azul
  • LG Electronics Inc Chile
  • Puma Chile
  • Genomma Lab Chile
  • IX Comercio Chile
  • Empresas DMG
  • Dimerc
  • Patagonia Live
  • Fenix Chile
  • Glovox Producciones
  • WOM

Work highlights

Assisted Empresas La Polar (now ABC) with a class action lawsuit for alleged violations of consumer protection regulations.
Advised Puma Chile on the updating and drafting of its e-commerce policies and protocols.
Advised IX Comercio, Dimerc and Bebesit, in relation to issues arising from errors in the pricing of their products on their respective websites.

Practice head

Antonio Rubilar; Eugenio Gormáz