
Acting for a range of companies on consumer law mandates, Cariola Díez Pérez-Cotapos‘ 11-strong group has significant experience in class action litigation, as well as an enviable track record before the Self-Regulating Advertising Board (CONAR). On the consumer advisory side, its expertise covers web sale-related terms and conditions, consumer claims, and collective mediation procedures involving SERNAC. The practice also advises on product information, labelling and pricing regulations, along with recall processes; and it is experienced in the labelling and advertising requirements for food products with high levels of sugar, salt, saturated fat and calories. The team additionally recently advised on the new standards required by the reform to the law on alcoholic beverages (in force since July 2024), which requires the placement of several warnings on packaging and advertising materials. The practice is led by director José Ignacio Azar, a litigation and arbitration specialist whose practice includes medical liability matters, consumer class actions and general consumer issues. The advertising law practice of senior associate Gabriel Pensa includes developing advertising campaigns and litigation before CONAR.
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Key clients
- Ripley
- Levi’s
- H&M
- Forever 21
- Ferrero
- Arauco
- Banco Bice
- Medtronic
- Canal 13
- NFL
- Kellogg’s
Work highlights
Advised Viña Concha y Toro on the implementation of new standards imposed by the reform to the law on alcoholic beverages (in force since July 2024), which requires the placement of several warnings on packaging and advertising materials.
Assisted CAR with a class action concerning certain conduct incurred during a debt collection process, prior to a civil court action brought against CAR by SERNAC.
Assisted CAR with the negotiation process of a voluntary collective procedure, involving the negotiation of an out-of-court agreement with SERNAC.
Lawyers
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.

Practice head
José Ignacio Azar
