Carey

Legal market stalwart Carey fields a  consumer and advertising law team that is widely respected for its experience in consumer protection litigation and voluntary collective procedures before SERNAC. Delivering ‘great and consistent advice throughout the year’, the practice also encompasses advice on advertising and marketing processes, recall campaigns, safety and warranty policies, and the revision of standard form agreements and abusive clauses. Other key areas are the import and commercialisation of products into the Chilean market, e-commerce, artificial intelligence, individual and class actions, misleading advertising, consumer safety and contractual compliance. The team recently assisted water utility company Suralis with SERNAC inspection procedures, information requirements of the authorities, and the development of policies and guidelines for compliance with consumer protection regulations. The six-member department’s principal figures are: Guillermo Carey, who co-heads the firm’s IP, IT, venture capital and private equity groups, and ’stands out in consumer law for his knowledge, experience and mastery of innovation trends’; Aldo Molinari, whose track record includes defence-side collective actions brought by SERNAC; and Mónica Pérez, whose broad disputes expertise includes consumer protection-related litigation. In the associate ranks, Eduardo Reveco‘s workload covers consumer and advertising legislation, including digital marketing, product safety and e-commerce platforms; and Kureusa Hara’s consumer regulation and advertising practice includes adhesion contracts, product recalls and finance-related SERNAC matters.