Aaron Taylor > Davis+Gilbert LLP > New York, United States > Lawyer Profile
Davis+Gilbert LLP Offices
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
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Aaron Taylor
Work Department
Advertising + Marketing
Position
Partner
Career
Aaron Taylor helps clients develop highly effective advertising campaigns across all media while avoiding legal pitfalls. When he’s not consulting on advertising claims and strategies, he asserts and defends false advertising challenges.
Aaron is deeply committed to ensuring that his clients’ advertising is as creative and aggressive as possible. Many of the world’s leading cosmetic, consumer health care, automotive, telecommunications and consumer technology companies rely on his counsel when revising their critical advertising claims. Because he’s reviewed and advised on thousands of advertising campaigns, Aaron knows where the legal risks lie and how to address them.
Aaron draws on his litigation background and industry knowledge to challenge and defend advertising claims before the National Advertising Division (NAD) and National Advertising Review Board (NARB) of the Better Business Bureau. When defending claims, he focuses on outcomes that enable his clients to promote their brand as fully as possible with minimal interruptions to their campaigns. When asserting challenges, he works to quickly and permanently shut down competitors’ false claims. In all matters, his extensive experience enables him to anticipate the critical issues and precedents that will drive the outcome.
Earlier in his career, Aaron worked in public relations, representing a wide range of technology clients — an experience that helps him understand a marketer’s point of view. Aaron quickly grasps the nuances of a client’s business and communicates effectively with in-house teams when explaining complex legal issues.
Education
Cornell Law School, J.D., 2003, Haverford College, B.A., 1998
Lawyer Rankings
United States > Media, technology and telecoms > Advertising and marketing: transactional and regulatory
(Leading lawyers)Davis+Gilbert LLP covers a myriad of transactional and regulatory work spanning prosecution and defense in competitive, regulatory, and reputational cases, as well as in emerging areas such as generative artificial intelligence and IP-related risks. The group represents impressive clients from a range of industries, including household name brands. Practice co-chair Ronald Urbach
has extensive experience representing clients before governmental and regulatory bodies including the NAD, NARB, and FTC. Richard Eisert, co-chair of the firm, specializes in the technology sector and covers e-commerce, IP, and privacy law. Another key name in the firm is Howard R Weingrad who handles content review and production, celebrity endorsement and talent engagement, and pre-litigation IP and contract dispute resolution. Allison Fitzpatrick is recognized for her expertise in digital media including social media, influencer marketing, and native advertising. Aaron Taylor plays a pivotal role in the firm, regularly challenging and defending false advertising claims. Both Paavana Kumar and Samantha Rothaus were promoted to partner in January 2023, and they focus on advertising campaign matters and IP, respectively. Associates Louis DiLorenzo and Alexa Meera Singh are notably involved in advising on regulatory requirements. All individuals mentioned are based in New York.