Ashima Dayal > Davis+Gilbert LLP > New York, United States > Lawyer Profile

Davis+Gilbert LLP
1675 BROADWAY
NEW YORK, NY 10019
NEW YORK
United States
Ashima Dayal photo

Work Department

Intellectual Property + Media | Advertising + Marketing

Position

Partner

Career

Ashima Dayal has more than 25 years of experience guiding clients through legal challenges in their media and marketing activities. She works closely with book and magazine publishers, authors, filmmakers, consumer goods companies, advertising agencies, designers and other individual creative professionals to protect their content and defend their use of third-party material when disputes arise.

Ashima’s clients need practical answers. When considering the use of third-party content in a book, film, commercial or other production, she weighs legal issues against business realities. Her thorough, meticulous research informs tailored and concise responses that equip busy in-house teams to make smart decisions. She understands the vast difference between whether a proposed action is permissible and whether it’s advisable, and helps clients quantify the real risk at hand.

When claims arise, publishers, authors, filmmakers, consumer goods companies and advertising agencies benefit from Ashima’s effectiveness in guiding clients through copyright, right of publicity and defamation disputes. She draws on her knowledge and experience to position clients to act efficiently and strategically. Her skillful negotiation tactics settle claims favorably; in fact, she’s been known to shut down claims with a single masterful letter.

Before becoming a lawyer, Ashima gained invaluable television and film industry insight working for a network news division, a network marketing division, and an entertainment PR company. Her academic background in art history gives her an edge when advising clients on the risks posed by their art-infused creative content, and when defending copyright claims.

Education

Columbia Law School, J.D., James Kent Scholar (1995-1996), Harlan Fiske Stone Scholar (1993-1995), 1996; Columbia College, B.A., 1989

Lawyer Rankings

United States > Intellectual property > Copyright

New York-based firm Davis+Gilbert LLP employs the bench strength of its experienced team to advise such household names as Little Caesars on the management and protection of their global copyright portfolios. The practice is headed by advertising and marketing expert Ronald Urbach, who brings expertise to clients across such spaces as the automotive industry, electronics, and food and beverages. Marc Rachman specializes in complex disputes involving music, photo, pictorial, sculptural, and literary works. Seasoned IP litigator, arbitrator, and mediator Guy Cohen draws on over 25 years of experience in the IP space to represent businesses in media, consumer goods, manufacturing, and retail. Sara Edelman acts for content creators, advertising agencies, and fashion companies. Ashima Dayal, a specialist in disputes over the usage of third-party content, advises authors, book publishers, filmmakers, and fashion designers. Key support is provided by associate Danielle Zolot. Louis DiLorenzo was promoted to partner in January 2024. All the lawyers mentioned work in the New York.