Meet The OGCs: Brad Auerbach

Brad Auerbach has been around the proverbial block, having practiced law for nearly four decades, with 30 of those years spent in-house with media and technology companies, including Walt Disney Home Entertainment, Philips Media, Qualcomm and Hewlett Packard Enterprise. "As in-house counsel, you work closely with your clients developing a deep understanding of the business," said Brad. "Over the years, I've been exposed to a variety of issues and business models, but the one thing they've all had in common was innovation." This is why early stage businesses and cutting-edge technologies are especially of interest to Brad.

Helping bring new innovations to market has been incredibly rewarding for Brad, especially those involving media and technology. "I've always been fascinated by these industries, and the fact that a lot of this business happened in California only heightened the allure for this guy from Western New York," jokes Brad. As just one example, while