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ARTICLE · 26 JULY 2021

Playing By New Rules: Ten Considerations For Universities Implementing NIL Policies

Jones Day
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On July 1, 2021, the NCAA's interim policy on NIL activities took effect, opening the door for student-athletes at universities across the country to earn income from endorsements...

United StatesLitigation, Mediation & Arbitration
Jones Day
Jones Day
Kristina Cercone
Kristina Cercone
John Froemming
John Froemming
Matthew A. Kairis
Matthew A. Kairis
Tiffany Lipscomb-Jackson
Tiffany Lipscomb-Jackson
Marc A. Weinroth
Marc A. Weinroth
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In Short 

The Situation:  Beginning July 1, 2021, student-athletes are permitted to earn compensation from activities involving their name, image, and likeness ("NIL"). While universities in a handful of states are bound by the provisions of state NIL laws that recently took effect, the NCAA's interim policy provides broad discretion for schools in the vast majority of states to draft and implement their own NIL rules.  

The Result:  Schools adopting NIL policies must develop a thoughtful approach for handling a plethora of issues, ranging from the degree of university involvement in facilitating student-athlete NIL deals to potential conflicts with university sponsorship agreements. 

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