On June 10, 2026, the European Commission published the final Code of Practice (the "Code") on marking and labelling AI-generated content, providing a practical compliance pathway for providers and deployers of generative artificial intelligence ("AI") systems before the EU AI Act's transparency obligations take effect on August 2, 2026.
The Code is voluntary, but it will likely become an important reference point for demonstrating compliance with Article 50 of the AI Act.
The Code addresses transparency risks associated with synthetic and manipulated content created using AI, including the risk that such content could deceive people or erode trust in public information. Starting August 2, 2026, the AI Act will require, among other things, notice when users interact with an AI system, machine-readable marking for AI-generated or AI-manipulated outputs, and clear labels for deepfakes and certain AI-generated or AI-manipulated text published on matters of public interest labelled as
