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ARTICLE · 05 AUGUST 2026

EU AI Act: The Latest Compliance Checkpoint

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The EU AI Act's transparency obligations became enforceable on 2 August 2026, requiring providers and deployers of AI systems to clearly disclose AI-generated content, inform users of AI interactions, and label deepfakes. Organizations must now navigate new compliance requirements including disclosure obligations for emotion recognition systems and content on matters of public interest, while facing potential fines of up to €15 million or 3% of global turnover for non-compliance.

European UnionTechnology
Patrick Massa
Patrick Massa
Martina Grech
Martina Grech
Estelle Scicluna
Estelle Scicluna
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2 August 2026 has primarily triggered the application of the transparency obligations under Article 50, together with the operation of the AI Act’s supervisory and enforcement provisions, most notably the enforcement provisions concerning general-purpose AI models. 

Transparency Obligations

From 2 August 2026, Article 50 of the AI Act has become applicable to providers and deployers of certain AI systems. These transparency obligations are intended to mitigate the risks of AI misuse that may result in deception, manipulation, and the spread of misinformation. 

The key transparency obligations are:

  1. Informing individuals when they are interacting with AI: providers of AI systems designed for direct interaction with natural persons must ensure that such AI systems are developed and designed in a manner that clearly informs users that they are interacting with an AI system. This requirement may not apply where the use of AI is self-evident.

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