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ARTICLE · 18 DECEMBER 2025

When Every Day Counts: A Data-Driven Look At Holiday Shipping

AlixPartners Asia LLC
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Holiday shoppers are clicking "add to cart" faster than ever as shipping vans weave through streets to deliver the goods on time.

United StatesConsumer Protection
Steve Scales
Steve Scales
Jay Sills
Jay Sills
Lydia Whipple
Lydia Whipple
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Holiday shoppers are clicking "add to cart" faster than ever as shipping vans weave through streets to deliver the goods on time. As e-commerce surges with holiday volume, shipping windows, fulfillment promises, and return policies become make-or-break factors for winning and retaining customers. For retail leaders facing heightened competition, thinning margins, and jittery consumers, the difference between delighting and disappointing a shopper this season may come down to how they manage the invisible art of holiday logistics in an environment where every penny counts.

Since 2012, AlixPartners has conducted the Annual Home Delivery Survey to understand how consumers' expectations for delivery services have shifted with the growth of e-commerce. Starting in 2023, we added the voice of executives to our survey to understand how retailers planned to meet those expectations. We recently examined the top 100 retailers to gain insights into their stated shipping time

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