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ARTICLE · 24 APRIL 2024

Scaling E-Commerce: How To Optimize Operations

The growth of online shopping shows no signs of slowing, with e-commerce sales projected to reach 23% of total retail sales globally by 2027. As retailers seek to increase e-commerce sales, and...

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The growth of online shopping shows no signs of slowing, with e-commerce sales projected to reach 23% of total retail sales globally by 2027. As retailers seek to increase e-commerce sales, and customers demand faster deliveries to their door, the need for efficient, flexible, and automated operations becomes paramount.

We've supported numerous companies in their e-commerce scale-up journey, and previously recommended how retailers can introduce basic warehouse automation to drive operational improvement. Evolving technologies unlock new possibilities for retailers, enabling more sophisticated process workflows and enhancing data-driven decision-making. Possibilities include developing a digital twin of warehouse operations for simulation-based scenario modelling, analyzing the impact of incremental or disruptive actions, and weighting the expected P&L benefits against the respective risks and investment requirements.

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