As wealth becomes more concentrated, shoppers are increasingly
less satisfied by middle-of-the-road offerings. Instead, they
gravitate toward specialists: retailers laser-focused on price, or
retailers delivering value through next-level fresh food offerings
and in-store experience.
How are U.S. consumers deciding in which stores to spend their
precious dollars?
Seventy-five percent of consumers have changed how they shop for
groceries due to financial pressure, according to our 2025 Grocery
Shopper Perspectives report. From buying more private brand, to
shopping different stores, to reducing spending on chips, candy and
soda — plus other tactics — shoppers in 2024 were
intentional about shifting their dollars in pursuit of greater
value, and they expect to do the same in 2025.
