FTC Bureau Of Consumer Protection Launches New Program Inviting Industry And The Public To Identify Problems With FTC Rules

On September 10, 2026, the FTC’s Bureau of Consumer Protection (BCP or Bureau) announced a new BCP Rule Guidance Program (Program) that gives businesses, trade associations, and other stakeholders a new mechanism for bringing problems with FTC rules directly to the Bureau’s attention. The program invites submissions identifying genuine ambiguities in FTC rules, substantive conflicts between an FTC rule and an existing statute or another FTC rule, and other significant problems with the FTC rules. If the Bureau determines that an issue warrants attention, it may issue guidance that will be made public.

The initiative is notable because it invites regulated parties to identify potential defects in the regulations themselves, rather than simply asking how to comply with them. The Bureau expressly says that it values input that can help identify rules that are unnecessary or confusing or that do not benefit consumers or the marketplace.