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ARTICLE · 14 AUGUST 2013

Madrid - A Club We Should Join

Groucho Marx famously said that he would never want to belong to any club that accepted people like him as members.

South AfricaIntellectual Property

Groucho Marx famously said that he would never want to belong to any club that accepted people like him as members.  So what is South Africa to make of the Madrid club? Well, the club would certainly accept South Africa as a member, in the same way that it has recently accepted India, Mexico, New Zealand, Rwanda and Tunisia.  As well as Southern African states like Botswana, Lesotho, Mozambique, Namibia, Swaziland and Zambia. Not to mention economic powerhouses like Australia, China, the European nations (including the EU), Japan, Korea, Russia and the USA.

What's the Madrid club you ask? You can be forgiven for not knowing what it is, because its real name is the Madrid Union. In fact, these days, it's more commonly referred to as the Madrid Protocol, which is one of the two treaties that created it, the other being the Madrid Agreement. If that all sounds very complicated don't worry it is, but all you need to remember is that, in the context of trade marks, the

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