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ARTICLE · 27 MAY 2020

Amazon: Not In (Davidoff) Hot Water

The Coty v Amazon case, which we've previously written about, reached its conclusion recently.

South AfricaIntellectual Property

The Coty v Amazon case, which we've previously written about, reached its conclusion recently. The judgment went in Amazon's favour, as so much seems to be at the moment.

To recap, Coty, who owns the trade mark Davidoff, discovered that infringing Davidoff Hot Water perfumes were available on Amazon. Coty sued Amazon (there were, in fact, two separate Amazon companies involved) for trade mark infringement in Germany, but was unsuccessful. The German court referred the matter to Europe's highest court, the Court of Justice of the European Union ("CJEU").

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The awkward question for consideration by the the CJEU was: is a person who stores goods infringing trade mark rights on behalf of a third party without having knowledge of the infringement of the trade mark rights, to be regarded as possessing those goods for the purpose of offering them for sale or putting them on the market within the meaning of those provisions if he himself does

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