Article
Dupe Culture: Measuring The Threat For Luxury Brands
A Hermès Birkin bag, the Oran sandal or a Maison Francis Kurkdjian perfume... these days, there is a cheaper alternative for virtually every iconic luxury product. On TikTok, Instagram and YouTube, these products are widely showcased as "dupes": affordable alternatives that promise the same look or experience as the original.
Novagraaf Netherlands BV



