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ARTICLE · 27 MARCH 2026

When “Real” Can Be Manufactured: Why The 2026 Digital Media Ethics Rules Matter

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Advances in artificial intelligence (AI) technology have had a big impact on how online content can be created. Until recent times...

IndiaTechnology
Amiya Mukherjee
Amiya Mukherjee

Advances in artificial intelligence (AI) technology have had a big impact on how online content can be created. Until recent times, if a video appeared to be legitimate or a recording of voices seemed familiar, the users tended to assume that the content was real. There was little need to think that the content could, in fact, be artificially created. This was, of course, a perfectly rational approach to online content for much of the history of the internet. Creating imitations of a person’s voice, appearance or even their mannerisms was, until quite recently, beyond the capabilities of all but a few with access to specialized technology.

However, in recent years, this assumption has not been as reliable as it once was. What once required access to professional technology can now, in fact, be achieved with a variety of software tools that are easily accessible.

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