How AI Is Changing The Landscape Of Influencer Marketing

Earlier, the only way brands could advertise their products or services was through television commercials. Today, however, times have changed, and social media platforms have become the dominant force in advertising. YouTube, Instagram or Facebook social media influencers are leading this change. These influencers have become the link between the brands and the consumers because of their vast following and the community they have built throughout the years of creating content that resonates with their audience.

India has a diverse range of influencers, from micro-influencers with niche communities to macro-influencers and celebrities with millions of followers. Earlier, brand collaboration was based on a simplistic approach of high following and basic algorithm, but over the years, brands have realised that productive collaboration with high ROI involves much more than just having millions of followers.