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ARTICLE · 26 NOVEMBER 2024

Truth In Tuition: Guidelines For Preventing Misleading Ads In Coaching

Khaitan & Co.
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In an endeavour to crack down on coaching institutes that make false or misleading claims to promote their courses, the Central Consumer Protection Authority (CCPA) has issued...

IndiaMedia, Telecoms, IT, Entertainment
Tanu Banerjee
Tanu Banerjee
Ishan Johri
Ishan Johri
Akriti Sirsalewala
Akriti Sirsalewala
Author LinkedIn connections

INTRODUCTION

In an endeavour to crack down on coaching institutes that make false or misleading claims to promote their courses, the Central Consumer Protection Authority (CCPA) has issued the Guidelines for Prevention of Misleading Advertisements in the Coaching Sector 2024 (Guidelines). The Guidelines come in the backdrop of CCPA's crackdown on coaching centres, imposing penalties amounting to INR 54,60,000 on 18 coaching institutes and prohibiting such coaching institutes from running advertisements. The Guidelines are not limited to any medium of advertising and will apply to online coaching as well.

OVERVIEW

(a)

Applicability: The Guidelines are applicable to 'coaching centres' which includes any centres providing coaching to more than 50 students, and to anyone who provides coaching. Accordingly, it appears that the Guidelines cover commercial coaching centres as well as individual teachers or smaller coaching classes within their ambit.

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