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ARTICLE · 18 AUGUST 2020

The Impact Of VIVO's Exit From IPL 2020

Khurana & Khurana, Advocates and IP Attorneys
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With the novel Corona Virus bringing all sporting activities to standstill, there was little hope for Indian Premier League (IPL) 2020 to get a green signal, especially after missing the usual...

IndiaMedia, Telecoms, IT, Entertainment

With the novel Corona Virus bringing all sporting activities to standstill, there was little hope for Indian Premier League (IPL) 2020 to get a green signal, especially after missing the usual spring deadline. However, consequent to the postponement of ICC Cricket T-20 World Cup, which was scheduled in September, the IPL Governing Council acted quickly to secure the September date for IPL 2020 and after getting a go ahead from the Central Government, it was finalized that IPL 2020 was to begin on the 19th of September, only this time not in India, but UAE.

The decision to host the IPL 2020 in UAE was a big financial set-back for the franchises, sponsors, broadcasters and the BCCI itself. But, not all hopes were lost. With the lucrative sponsorship and broadcasting deals from Vivo and Sony respectively, there was still scope for a good amount of profit. This hope was, however, only until the recent tension between India and China in the Galwan valley, which created a

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