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ARTICLE · 20 MARCH 2023

Tech Ticker Issue 43: February 2023

Ikigai Law
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A video clip of Jerry Seinfeld's cameo in Quentin Tarantino's Pulp Fiction has over 1.4 million views on YouTube.

IndiaMedia, Telecoms, IT, Entertainment
Ikigai Law
Ikigai Law
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A video clip of Jerry Seinfeld's cameo in Quentin Tarantino's Pulp Fiction has over 1.4 million views on YouTube. A confused and terrified Seinfeld takes aim and fails, while Samuel L Jackson and John Travolta stand side by side pointing their guns at the comedian as the show's recognizable theme song plays. The clip isn't real. Seinfeld was never part of the film.

The convincing - or misleading - clip was put together with the help of artificial intelligence. Such videos, called deepfakes, are all over the Internet. Deepfakes have in equal parts fooled, amused, and alarmed the world. This forgery on steroids is hard to spot, unless it is something obvious, like Tom Cruise recounting his meeting with former Soviet Union president Mikhail Gorbachev. What's more, creating these digital effects needs no special schooling. These tools are widely available.

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