Targeted Advertisements And Digital Personal Data Protection

A portion of the childhood memories of a substantial number of people of India is filled with beguiling jingles, which used to run on televisions, during the advertisement breaks between shows and cricket matches. In some cases, these tiny songs or parodies, being the primary method to promote goods and services at the time, became the identity of many brands, and became so closely associated with such brands so as to be continually used alongside their names.

As time progressed, advancements in technology took place and the means to promote goods and services changed drastically. With the general population adopting social media as its primary source of entertainment, more and more businesses started relying on this medium to advertise, thereby, giving rise to a phenomenon which is popularly known as a targeted advertisement. Through these methods, a number of leading companies started sending text and web-chat messages to users with the objective of increasing