The entire advertising ecosystem in India has been left
pondering over the requirement to undertake incremental advertising
related compliance of self-declaration pursuant to the order of the
honourable Supreme Court of India in Indian Medical Association
& Anr. v. Union of India & Ors. (Writ Petition (Civil) No.
645 / 2022) ("Order").
The Order, which may have far reaching implications for the
entire industry, essentially - (a) deals with the issue of false
and misleading advertisements, (b) outlines the responsibility of
advertisers, advertising agencies and endorsers, and (c) mandates
additional compliance for such stakeholders, including that of
self-declaration certification (which is over and above what is
envisaged under the extant legal framework governing
advertisements) to protect consumer interests.
