Salient Features Of The Information Technology (Intermediary Guidelines And Digital Media Ethics Code) Rules, 2021

I. INTRODUCTION

Among a plethora of changes catalysed by the pandemic, the rise of OTT has been one of the more significant and perhaps welcome success stories for India. During the pandemic induced lockdown, India registered a reported 60% growth in paid OTT subscribers. The advantages of OTT are numerous in that the audience has access to a much wider range of consumer-controlled content which they can watch from the comfort of their homes at a much lower cost. However, content streamed on OTT platforms has been less regulated than its offline counterparts like cinema and television. With OTT platforms gaining popularity, a much-debated question for the media and entertainment industry has been, "Will big screen cinema enjoy a level playing field where content is concerned?"